About us

Russia Beyond the Headlines is a multilingual news and information resource that offers news, comment, opinion and analysis on culture, politics, business, science, and public life in Russia.

Russia Beyond the Headlines publishes print supplements in 26 influential international newspapers in 16 different languages in 23 countries of the world. For a full list of RBTH partners, please see the list of partner newspapers.

RBTH also has 19 websites in 16 languages.

In its print supplements and on its websites, RBTH covers current affairs and public phenomena in Russia, relying on professional, independent Russian and foreign journalists.

In addition, RBTH publishes a wide range of expert opinion on Russia's actions in the international arena and on the processes taking place inside the country.

Mission

RBTH is a link between Russian society and a foreign audience, offering its media platforms for a balanced and professional international dialogue.

RBTH collects, selects and publishes in foreign languages topical reports about Russian politics, public life, culture, business, science, history and other areas that are usually not covered by foreign media for their domestic audiences.

Structure

Russia Beyond the Headlines is a news and information resource sponsored by the Rossiyskaya Gazeta publishing house.

Rossiyskaya Gazeta is the Russian government’s official newspaper of record and provides the official publication of all laws and government decrees, for which it gets compensation from the federal budget. In addition to its official functions, Rossiyskaya Gazeta is a general-interest daily newspaper, offering its readers a diverse and quality content and receiving income from commercial advertising and sales of the paper. It is this revenue that provides the RBTH project with its funding.

RBTH has editorial and output teams, separate from Rossiyskaya Gazeta, that prepare material for publication in print supplements to foreign media outlets and on its own websites in different languages.

The RBTH editorial team consists of the Central Desk, which produces material shared across countries and regions, and of regional clusters, where this material is adapted to specific countries, adding themes relevant for a particular region. In addition, each regional division of RBTH publishes material on bilateral relations with Russia.

Editorial values

In its editorial policy, RBTH is guided by principles of quality journalism, balance and impartiality, relevance for the audience, representativeness, as well as compliance with the journalistic standards, editorial rules and traditions of papers in which RBTH content is published.

Most published material is written by freelance authors specifically for RBTH. Some materials are borrowed from other Russian media (Vedomosti, Kommersant, Rossiyskaya Gazeta, Russky Reporter, The Moscow Times and others) with their permission.

Native-speaking editors

On websites

All material on RBTH websites is edited by professional editors, who are native speakers of the relevant languages.

In print supplements

Material in print supplements is additionally checked and edited by copy editors, also native speakers. They are hired by RBTH's newspaper partners to make sure that RBTH material complies with the editorial traditions, journalistic standards, rules and other specific features of the partner publications. As a rule, these copy editors are not members of the editorial staff of the partner newspapers.

Financial operations

RBTH operations are financed by Rossiyskaya Gazeta as well as from RBTH income from sponsorship and commercial advertising.

Foreign partners taking part in the printing and distribution of RBTH print supplements (sections) receive full or partial compensation of their costs associated with the production of the Russian supplements (paper, printing, distribution) as well as for providing RBTH with additional services in promoting the supplements and in studying readers' feedback.

Sociological and marketing research on the readership of print supplements

Under the existing agreements, RBTH's newspaper partners conduct regular audience surveys in order to assess readers' awareness of the project and feedback on it.

During a survey, some 500-600 respondents are asked how often they read or skim through the Russian supplement, how much time they spend reading it, which topics they are most interested in and which topics they would like to see covered in future issues, how they view the current state of affairs between their country and Russia, etc.

Data collection and processing methodology as well as analysis and collating of this information are carried out by independent consultants. They ensure impartial interpretation of the collected data along the key indicators of project effectiveness.

These surveys make it possible to spot changes in readers' awareness of the project, study the social and demographic profile of the audience, and learn readers' interests and their attitude to developing relations with Russia.

Audience

The RBTH audience is a wide circle of well-educated, well-to-do and socially active people who are readers of influential national newspapers. The core of the total readership of all of the RBTH print supplements, over 34.5 million people, is made up of political, cultural, expert, business, and academic elites. RBTH websites have a combined monthly readership of X people.

U.S.

The Washington Post

RBTH Readership

Almost half (46%) of The Washington Post readers have seen the RBTH print supplement in the last 6 month.

47% of RBTH supplement readers in The Washington Post spend more than 5 minutes engaging with it.

 

The RBTH Audience (Print)

The RBTH audience are regular readers of the quality press and are affluent and well educated.

They carry authority and impact in the community and demonstrate, through their consumption of RBTH, an appetite for objective and varied information about modern Russia. 

In the particular case of The Washington Post, 55% of RBTH supplement readers are Male, 83% are 35+ aged and 95% are educated to degree level or above.

Positive Evaluation of RBTH in The Washington Post

80% of those who read RBTH in print agreed that they would read it again.

Two thirds of RBTH audience agree that the articles are well written (66%) and contain new information (67%).

Almost three quarters (73%) of The Washington Post supplement readers agree that it is well written.

Source: The Washington Post, Q4 2013.



Wall Street Journal

RBTH Readership

More than half of WSJ readers (55%) have seen the RBTH print supplement in the last 6 months.

Two thirds (63%) of supplement audience have read at least two out of three issues of the supplement.



The RBTH Audience (Print)

The Russia Business Insight audience are regular readers of the quality press and are affluent and well educated.

They carry authority and impact in the community and demonstrate, through their consumption of RBTH, an appetite for objective and varied information about modern Russia. 

In the particular case of WSJ, 75% of Russia Business Insight supplement readers are Male, 96% are 35+ aged and 98% are educated to degree level or above.

Positive Evaluation of RBTH in WSJ

Two thirds of Russia Business Insight audience agree that the articles are well written (66%) and interesting (67%)

Almost three quarters (72%) of WSJ supplement readers agree that it is easy for understanding.

Moe than half of the The Russia Business Insight audience agree that it analyses issues in depth and logically.

Almost half (46%) of the WSJ RBTH audience agree that it is up to date with current trends, developments and thinking in their country and globally.

Source: WSJ, Q4 2013.



UK

Daily Telegraph

RBTH Supplement Readership

More than half (53%) of regular Telegraph readers had looked at the RBTH print supplement in the previous month.

Almost half (49%) of regular Telegraph readers had looked at more than three issues of the RBTH print supplement in the previous 6 months.

The RBTH Audience (Print)

The RBTH audience are regular readers of the quality press and are affluent and well educated.

Many hold influential positions in both the public and private sector and in academic institutions.

In the case of the Telegraph, 77% of supplement readers are Male, 49% are aged 35 – 64 and

69% are aged to degree level or above.

Positive Evaluation of the RBTH Supplement

Supplement readers agreed that the articles were well written (63%), easy to understand (60%) and contained new information about Russia (58%).

Almost half (44%) agreed that it increased their knowledge of Russia.

Source: E-Digital, Q4 2013



Australia

SMH and The Age

RBTH Readership

57% of those who read SMH or The Age on the day of the publication of RBTH read the supplement.

40% of the people who read the RBTH supplement in the SMH or The Age spend more than 5 minutes reading the 8-page publication.

The RBTH Audience (Print)

The RBTH audience are regular readers of the quality press and are affluent and well educated.

They carry authority and impact in the community and demonstrate, through their consumption of RBTH, an appetite for objective and varied information about modern Russia. 

In the particular case of SMH and The Age, 64% of RBTH supplement readers are Male, and 72% are educated to degree level or above.

Positive Evaluation of RBTH in SMH and The Age

More than 7 out of 10 (72%) of RBTH supplement readers agree that it contained new information.

Almost half (48%) %) of RBTH supplement readers agree that the articles were ones they would read again.

40% of RBTH supplement readers agree that it gave objective opinions.

Almost three quarters (54%) of the RBTH audience agree that it is a product that is relevant to anyone, not just people with a special interest in Russia.

Two thirds (62%) of RBTH readers consider the supplement as a product which delivers information and analysis that goes beyond other coverage of Russia



Source: Gfk Blue Moon Research, Q3 2013.



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