Olympic sponsors to introduce new, innovative products in Sochi

The upcoming winter Olympics in Russia may truly be characterized as the most innovative of all.

Samsung Electronics’ project "Smart Olympics from Samsung" made a notable contribution to the technological advancement of these Games. Part of this project is the special mobile application Samsung-WOW, and the official smartphone of the Olympic Games 2014 in Sochi, the Samsung GALAXY Note 3. The International Olympic Committee will present this smartphone to all athletes participating in Sochi Olympics. The WOW app will allow the organizers and participants to get relevant real-time updates on the course of events and changes in the timetable. The testing mode of this app was first used at the Vancouver Olympic in 2010.

Related topic: Sochi 2014

Dow Chemical has presented a number of unique technical advancements, including insulation and refrigerants widely used in ice-rink construction. Owing to Dow, the Winter Olympics 2014 for the first time in the history of Olympics will leave a neutral carbon footprint, including the one directly related to the arrival of spectators and media people. Forecasted emissions to be compensated by the concern are up to 160,000 tons in CO2 equivalent (slightly less than Moscow's daily emissions).

"All Dow technologies, aiding in preparations for the upcoming Sochi Games, are mainly called to create unique sporting facilities for Olympians and to upkeep a respective comfortable atmosphere for fans. In my opinion, not only are the Olympic Games an important venue for promoting Dow's solutions and technologies in Russia; they also open tremendous opportunities to develop business together with our clients. What's more, we may draw everybody's attention to environmental issues," said Managing Director of Dow in Russia and CIS, Peter de Groot.

Panasonic also intends to make the upcoming Olympics something special. The company created and set up a unique media cube with a seamless panoramic screen without corners and joints at the Big Ice Arena of the Olympic Park. In addition, Panasonic became the official supplier of home appliances for Winter Olympics 2014 in Sochi. The company did something similar at the Nagano Olympic Games in 1998, where the Japanese corporation supplied both audio and video equipment, as well as household appliances.

According to Evgeny Treshetnikov, who is spearheading the department of system networks at Panasonic, this decision is part of a change in the company's global strategy.

Innovative solutions are also being prepared for the Sochi Games by the watchmaker Omega, but they are being kept in secret for now, company president Stephen Urkhart said in an interview for “Sovetskiy Sport.” According to him, innovations in the timing system will enable most the accurate measurements of results. For all lovers of sports, the Swiss manufacturer has put out a limited edition (only 100 timepieces) of the Sochi Petrograd Tonneau watch in an art-deco style. Its design is identical to the one created in 1915 for Nicholas II, the last Russian tsar. The special collection OLYMPIC includes the Seamaster Planet ocean "Sochi 2014" edition, in both men's and women's versions.

A number of companies and suppliers of the coming year's main sports event, even if they do not offer state-of-the-art technologies because of their specific products, nevertheless prepared special products and promo-actions for the Games, like Omega.

McDonald's has been bolstering Olympic Games for 37 years and has developed a new menu specifically for the Sochi Games. Visitors to Sochi will be serviced by a special Olympic team McDonald's, including roughly 350 of its best workers and managers from different parts of Russia.

"The already exisiting Sochi McDonald's restaurant will be complemented with four others in the greater Sochi area. Two more pop-up McDonald's restaurants will be set up on the territory of Olympic facilities: in Pribrezhnaya and in the Principal Media Center. During this year McDonalds plans to open more than 50 new outlets in Russia," said Svetlana Polyakova, the PR manager of the Russian Division, McDonald's.

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