The Russian Association of Communications and Corporate Media Executives (AKMR) will conduct IX Communications & Media Executives Yearly Summit «Corporate communications & media: leading practices & world trends». Summit will take place between 9th Kong, Singapore.
The Summit’s goal is to provide its participants with information on the latest approaches, technologies and practices in internal and external corporate communications and corporate media, print and electronic media, cross-cultural communications, to suggest KPI measurement standards and demonstrate advantages of interactive approach to creating and managing communication partners’ networks on practical examples.
AKMR invites you to participate in the Summit’s meetings with CEO and communication heads of global international companies. Summit’s agenda includes visits to companies’ offices, interactive presentation, round tables, excursions and meetings with companies top management Hong Kong and Singapore. Main industries: banking & finance, extraction and manufacturing companies, media, automotive, telecommunications, investments and insurance, internet, retail, healthcare, agriculture, food, realty, executive search, etc.
Companies to be visited *: Hong Kong Stock Exchange, GREY, Philip Morris Asia Limited, Deutsche Bank, Walt Disney Company (Asia Pacific) Limited, Alibaba Group, Microsoft, China Telecom (HK) Group Ltd, Pacific Basin, EQS Asia Limited, Bloomberg, Hong Kong Science and Technology Parks Corporation, Cathay Pacific, Tigerair, Acronis, Unilever Singapore PTE LTD, Pfizer Asia Pacific Pte Ltd (Singapore), Singapore Telecommunications Limited, Singapore Airlines.
Participants:
•Marketing executives and managers, external & corporate relations managers, public relations managers of the leading Russian and international companies.
• Representatives of leading Russian and international media.
• VPs on external and investors relations.
• Heads of corporate media.
Format:
• 3-5 visits to local companies a day to build effective professional discussions
• Establishing effective personal relations with top executives of leading companies and media.
• Total number of participants: 15-20 people.
KEY TOPICS FOR MEETINGS AND DISCUSSIONS
Social Responsibility:
• Corporate positioning and the role of corporate social responsibility
• Social responsibility of the company, communication strategy, and trust-reestablishing events:
The new role of social responsibility
• Enhancing company’s social responsibility with the help of social networks
• The role of social projects in company’s structure
• The shift in social expectations and the role of communications
• The principles of social business
Government Relations:
• Establishing communication with governmental companies, structures, and ministries
• Social projects as the trigger of the civil activity among the population
• The model for managing commercial projects in the state: tenders, contracts, efficiency assessment
Innovation:
• Structure of market innovation in corporate media- start-ups, venture capital funds, angel investors, human capital, consulting companies
• Technology and the role of human factor
• Communication and Innovation
Investment:
• Investment and promotion on new markets
• What are the new engines of growth and investment opportunities amid the new economic landscape?
• Business promotion from start-up stage to IPO
Geopolitical and economic communication:
• Where is the global market heading and how should companies react to these changes?
• Global Communication
• Global business ecosystem. How to create the technology, which is to be evolved with the company development
• Communication between science, business and education (InCoUniv)
• Role of internal and external communications in management changes
• Online Reputation management -trends in e-commerce and internet promotion
• Analytical approach to the intellectual marketing.
Doing Business in Asia:
• What's the difference between doing business in Singapore and Hong Kong?
Social Responsibility:
• Corporate positioning and the role of corporate social responsibility
• Social responsibility of the company, communication strategy, and trust-reestablishing events:
The new role of social responsibility
• Enhancing company’s social responsibility with the help of social networks
• The role of social projects in company’s structure
• The shift in social expectations and the role of communications
• The principles of social business
Government Relations:
• Establishing communication with governmental companies, structures, and ministries
• Social projects as the trigger of the civil activity among the population
• The model for managing commercial projects in the state: tenders, contracts, efficiency assessment
Innovation:
• Structure of market innovation in corporate media- start-ups, venture capital funds, angel investors, human capital, consulting companies
• Technology and the role of human factor
• Communication and Innovation
Investment:
• Investment and promotion on new markets
• What are the new engines of growth and investment opportunities amid the new economic landscape?
• Business promotion from start-up stage to IPO
Geopolitical and economic communication:
• Where is the global market heading and how should companies react to these changes?
• Global Communication
• Global business ecosystem. How to create the technology, which is to be evolved with the company development
• Communication between science, business and education (InCoUniv)
• Role of internal and external communications in management changes
• Online Reputation management -trends in e-commerce and internet promotion
• Analytical approach to the intellectual marketing.
Doing Business in Asia:
• What's the difference between doing business in Singapore and Hong Kong?
Please contact AKMR for additional details:
Contact person: Elena Tsarkova, PR-manager AKMR
email: pr2@medianews.ru
phone number: +7 (495) 741-49-05-20, ad. 213
ORGANIZERS:
The Russian Association of communications and corporate media executives, «Media news» magazine
All rights reserved by Rossiyskaya Gazeta.
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