The media holding RBC has sold the news portal Utro.ru, a source in the company and a source on the media market told Interfax.

The source on the media market said the value of the deal is 370 million rubles ($10.6 million).

The source in RBC, for its part, said the value of the deal turned out to be lower than the company had expected, reaching some 300 million rubles ($8.6 million). The source said the buyers were private investors.

RBC General Director Nikolai Molibog did not answer a question from Interfax on Wednesday.

The holding's Internet business also comprises the news portals rbc.ru, cnews.ru, autonews.ru, and quote.ru, and also the non-business sites and services - Smotri.com, Loveplanet.ru, Utro.ru, and Qip.ru.

In the first nine months of 2013, the proceeds of RBC's Internet division went down 2 percent, reaching 1.7 billion rubles ($48.9 million). In the third quarter, the revenues of this segment went up 11 percent (to 582 million rubles, or $16.74 million), the company reported.

RBC's total revenues in January-September 2013 went up 13 percent, reaching 3.73 billion rubles ($107.31 million).

Besides the Internet sites, JSC RBC owns a television channel, the newspaper RBC Daily, the magazine RBC, the group Hosting Community, and some other assets.

In fall 2013, the holding reached an agreement with the publishing house Burda on the sale of the publishing house Salon-Press. "Thus, as we planned before, we are focusing primarily on the development of media products under the RBC brand," the RBC press service quoted Derk Sauer (who was then general director of RBC and is now CEO of RBC) as saying.

In June 2010, a controlling package of shares in the holding was purchased by Onexim Group controlled by Mikhail Prokhorov.

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