In the mid-1970s, when Moscow was announced as the host of the 1980 Olympics, the Soviet publishing house Plakat began printing Games-related materials and distributing advertising posters to friendly countries through foreign publishing houses.
In 1978, a major international Olympic poster competition was held in which artists from 45 countries submitted more than 5,000 works to Moscow. The prize-winning entries were published in huge circulations in the USSR and abroad. Here are some of them.