The shop window of the Soviet Union
Baltic territories, with their Latvian, Lithuanian and Estonian populations, always enjoyed special status, both, as part of the Russain Empire and the USSR. Soviet authorities always tried to take into account the special historical and economic circumstances of this “European” region that was so different from the rest of the country.
A larger portion of the country’s money was injected into developing their potential. Even the radical Soviet-style reforms of the day were applied with much more caution there.
As a result, the standard of living in the three republics was higher than the rest of the USSR, with salaries double or triple of those in the rest of the country, with people not as acutely feeling the pinch of various deficits in produce, clothes and other items.
The Soviet ‘SPA resort’
Millions of people from around the country annually preferred to holiday on Baltic coast and Sea for their health benefits and the best resorts, predominantly found in Latvia’s Jurmala and Lithuania’s Palangi. The Estonian city of Pjarnu even had its own cosmonaut-dedicated health SPA!
‘The Soviet abroad’
As only a small minority of the Soviet population could afford to leave the country on vacation, and the Baltic states had become a sort of symbol of “vacationing abroad” in Europe, referred to in Russian as their very own “zagranitsa” - a noun invented by combining the two words “za granitsey” (“beyond” and “border”). Here, Soviet tourists could sample the wondrous and alien (to them) architectural styles of Germany, Sweden and Lithuania, walk the narrow streets of Riga, Vilnius and Tallinn and visit the republics’ Western-European-style medieval castles.
If the need ever arose to show what life abroad looked like in Soviet movies, that’s where the directors went to film it. The Soviet Sherlock Holmes’ famous apartment on London’s Baker Street was actually filmed in Riga.
The country’s industrial center
In Soviet times, the Baltics turned into one of the country’s largest industrial centers, with some factories and fabrics outperforming other regions to achieve the Soviet Union’s number one status. For instance, Riga’s State Electrotechnical Factory (VEF) at one point supplied the whole country with electronics, while the glass making factory in Livany was among the largest in all of the USSR.
A gateway to the West
It was actually the Baltic ports - and not Leningrad or Kaliningrad - that were considered the USSR’s gateways to Europe. They handled the bulk of the shipments of Soviet goods. They even launched some lucky Soviets on their first cruise voyages to the Baltic, North and even Mediterranean Seas.
Supporting national cultures
The mythology of the Baltic peoples, the classical literature of Latvia, Lithuania and Estonia, and, of course, the “ideologically sound” works of Soviet-Baltic authors were often translated into Russian, with hundreds of thousands printed and distributed across the nation’s bookstores and libraries, from Kaliningrad all the way to the eastern tip of Vladivostok.
Lavish celebrations and grand songs, involving thousands of performers, dressed in national costumes, were a tradition in these republics since the 1900s. And they remained that way during the Soviet period. Moreover, the government would spare no expense in constructing massive stages and performance venues for the purpose. The one caveat was that they would often be held in honor of some communist-themed holiday, such as Vladimir Lenin’s birthday or the anniversary of the Russian Revolution.
Soviet architecture in the Baltics
In keeping with the rest of the country, the Baltic states would be littered with blocky, uniform-looking apartment buildings. Nevertheless, there were real masterpieces of Soviet architecture appearing as well, and they didn’t ruin the medieval look of these cities. In fact, they often added to and harmonized with them. That’s how one of “Stalin’s highrises” (“vysotka”) - the Latvian Academy of Sciences - became one of the symbols of Riga. The building received cultural heritage status from the Council of Europe in 2003, as a monument to 20th century architecture.