1. A temporary New Year toys salespoint in Moscow, 1949
2. GUM department store on the Red Square was always been fantastically decorated, 1949
3. New Year decorations in GUM, 1950s
4. New Year decorations in ‘Dyetski Mir’ (“Children’s World”) store in Moscow, 1950s
5. A girl next to the ‘Dyetski Mir’ (“Children’s World”) window display, 1967
Galina Kiseleva / Sputnik
6. Kids look at Father Frost, a Russian Santa in a store’s window display, 1971
Boris Kavashkin / Sputnik
7. ‘Dyetski Mir’ (“Children’s World”), 1972
8. Gifts on display in ‘Dyetski Mir’ (“Children’s World”), 1972
9. Decorations in ‘Dyetski Mir’ (“Children’s World”), 1972
10. New Year market on Stary Arbat Street in Moscow, 1986
Vitaly Sozinov / TASS
11. Gift store on Stary Arbat Street, 1987
Vladimir Fedorenko / Sputnik
12. New Year trees next to the ‘Dyetski Mir’ (“Children’s World”) store front doors, 1987
Vladimir Fedorenko / Sputnik